I’m up late writing this SEO Liverpool post, because the subject has been on my mind for a few days now. I’m going to dispel a myth. The myth that has helped less reputable SEO companys peddle their snake oil and simply rip businesses off.
“The notion that there are 1001 things to do in SEO is ridiculous”.
I’m not a member of some sort of magic circle, I won’t find a horses head in my bed but some SEO’s won’t appreciate me telling you this.
There are labour intensive tasks that need to be undertaken, but please understand, it’s not that complicated. You don’t need some Matrix style coder and some über geek in residence. There isn’t a 2000 point route map that needs to be addressed for each client.
I’ll say It again ‘It’s an art not a science” and in my opinion, creative marketers make the best SEO’s.
SEO requires a comprehensive understanding of the business in question. The SEO team must understand their goals, have detailed product and brand understanding. You’ll need buyer behaviour insight and a good understanding of different persona’s of searcher behaviour and interactions.
You’ll need buy in from all the other associated departments and managers (everyone needs to sing from the same hymn sheet). Most importantly being able to manage expectations and a lot of creativity are invaluable.
Your SEO must be a reader, the first part of my day will be spent catching up with 20 or so blogs, and then check over my data.
Just wanted to let you guys know.