At SEO Liverpool we always try and help clients find ways gaining leverage in Google. About two years ago Wikipedia certainly was… it’s popularity as an SEO tool seems to have diminished in the past year (or maybe i’m wrong)
Ever notice – when you search for a person on Google – that Wikipedia entries often come up in the top 10 search results? Have you ever wondered how you’d benefit from such a listing, and the traffic it would bring? Herein lies the conundrum.Wikipedia links are a no follow but the benefits of a wikipedia page are really worth the SEO effort.
Now you’re not supposed to write about yourself, or your company, or edit the entries about you. So how do you get in? Why not get a friend to interview you and do it for each other. Better yet get five friends and make it a team effort. Provide your buddies with a complete bio and life history. Decide on a team captain to start the entries. Then each one of your team can enter additional info. Just remember that it’s online encyclopedia, not a social bookmarking site. Read their “What Wikipedia Is” and “What Wikipedia Isn’t” pages, to stay within their TOS and abide by all their guidelines. Try to remain objective, unbiased and maintain a neutral point of view. Be sure all info is verifiable and based in fact, not editorial opinion. And don’t go crazy with links and references.
Give it a shot… If you’ve done anything significant, like won a national award, written ebooks, spoken at seminars, are a CEO, or have done anything noticeable, or remarkable, ask a friend to make a Wiki entry for you. Then, if you’re lucky, and they accept your entry, maybe your name will start appearing at the top of the Google search results.
This is a quick win!
This is the next part in my collective sessions on SEO and Site Architecture. I’ve be discussing creating a successful SEO campaign with a B2B site and this post is going to elaborate on keyword research.
2. Determine relative popularity
- Once you’ve created a full list of potential keywords, you need to determine the relative popularity of those search terms. Often paid search keyword research tools (such as Google’s Traffic Estimator) won’t have data because traffic for these terms is low. In some cases, there will be data, but it will show very low activity. That’s okay. Don’t pay too much attention to that. Rather, use tools like Keyword Discovery to determine relative historical popularity of your keywords. This will give you some idea of which search terms are used more often than others on your list. The actual raw number of searches for a given search term really doesn’t matter much.
- When you’re doing this work, remember to enter the starter keyword(s) or starter keyphrase, letting your research tool return permutations and long-tail options. Not only will this give you a larger list to consider, but the results will often lead you down a path you hadn’t previously considered.
At SEO Liverpool we use Worktracker as our Keyword discovery tool. It’s an excellent resource with the ability to dig around keywords, save campaigns and most importantly you can revisit and add to your projects. This is paramount in keeping your campaign viable and responsive to change.
When I’m looking for some quick data you can’t beat the Adwords keyword tool. It’s great for checking the value of core keywords. We use this data when meeting with clients to make them aware of potential clients numbers looking for there products or services.
Stick around for the next instalment.
I’ve seen recently some very common mistakes here at SEO Liverpool with B2B marketing websites. They usually make mistakes with organic search and inadequate site architecture-the fact that many B2B sites don’t have sufficient content to respond to desired search terms.
The common solution is to adding more content and trust me many do… proper site architecture is also critical.
Here is the first of many key points that will help your B2B site.
1. Identify potential keywords
- Keyword strategy in B2B SEO is downright difficult. As numerous blog posts will tell you this is very step in your SEO Campaign poor keyword data can debilitate your strategy before it’s even got going. Your goal in this first step is not to make keyword choices or judgements, but rather to create the gross list, being as inclusive as possible of the potential terms actual prospects might use.
- Focus on generic keywords; don’t get caught up in proprietary brand terms. Think of the types of products and services you sell. What do customers and prospects call things? Will their search string express the product/service sought, the problem they’re experiencing, or the type of company potentially offering solutions? Does geography play a role in the search string? Geo-specifics are quick wins.
keep reading for more tips.