I’ve dug out some information for an SEO Client of Summit Online Marketing Liverpool.
This is an incredibly common question and not very easy to answer in it’s current form. I’ve read a variety of posts on the subject over the past couple of years and here’s the general consensus.
Question: What’s the fastest way gain a high search engine ranking?
Lets break it down, all seasoned SEO Consultants understand the mantra ‘Content is King’ therefore the more relevant the content the better. A natural reaction to informative relevant and contextual content are links and these certainly help the cause.
So how do you generate content;-
Answer: From your Blog/News, any website that doesn’t generate content has a massive disadvantage unless awareness of the brand is already high.
I’d like to add that you can generate links from someone else’s blog, anarticle submission, a press release, or a directory like Yahoo. It doesn’t really matter where the links come from. But it’s the quality of the link that
has the most impact. The more PR (PageRank) and link popularity that a page has, the more of its “juice” that it will pass on to you. For example, the “real” purpose of most blogs, are to get deep incoming links to my main site. I post just a portion of an article on my blog, and then I deep link to the full story on my site. That way, all stories on my main site, have at least one incoming link.
In addition to the PR of the page hosting the link, what you say in the link is very important. Use your keywords in your links. They will build a Reputation for the pages that you link to. And that’s important for good SEO.