Here at SEO Liverpool, we provide SEO training to small and medium sized company’s with the resources in-house to implement a home grown SEO campaign.
If you’ve started, or considering the same…
You’ve decided, quite sensibly to start your in-house SEO programme. It was probably a very tough sell to convince the directors, line managers and other associated company directors to take on board your idea. Firstly, they probably didn’t understand the requirements first time round. You’ve been asked to provide your projected return on investment, which as every full time SEO understands, is very difficult. Factors outside of your control, such as algorithmic updates and other companies that already have a robust SEO strategy and varying budgets, dictate that you can’t stress any rewards against definitive time scales. You may have only been given a meeting or even a couple of slides to really engage the teams. Everybody was probably really shocked when you spoke in terms of years instead of months, regarding investment.
… It was a very tough sell—but you did it!
You’re project gets the green light and you’ve been busy stressing the benefits and long-term returns. It’s consumed you since you came up with your SEO plans. You’re basically a 24/7 SEO strategist, you live the successes and bang your head against the wall when you hit the barriers. But you’ve done it, it’s up and running, people in the company no longer thinks SEO is a fallacy, and things are going well.
Or are they?
In recent months you’ve been feeling that things aren’t moving. Your bosses are inevitably looking for results, even more so since the substantial investment of time and money you’ve put in. You’ve hit a serious bump in the road, but with your superiors and department heads making the right noises you convince yourself you’re past the worst.
Now you’re seeing the reality of the situation, the support is nice, but those who implement your suggestions are slow to respond. The planned work, the prioritisation based on the projected R.O.I is not making it into the work flow. You hear that everybody wants to do the work but it’s a matter of resources.
What Do You Do?