My Cheese… Who Moved It?

Lots of enquires here at SEO Liverpool in recent weeks from SEO’s and businesses alike, about falling rankings. Every time we have a major Google Algorithm update the Liverpool based SEO company‘s are bombarded with questions and help requests.

Consider This

If you’re familiar with the story, “Who Moved My Cheese?” by Dr. Spencer Johnson, you already know that when change happens, you either adapt or perish. If your cheese supply dries up, you have to go looking for new cheese. The gist of the story is; change happens and the cheese keeps moving. And like the little mice in the story, you must change and adapt, if you want to be keep ahead of the pack. The search engines are a lot like the cheese. Google in particular – with over 85% of all search – have changed the algorithm in relation to social, and most noticeably links… this has significantly impacted certain sites.

The Panda and Penguin updates which have really got to grips with spam links in particular, are considered a real test in SEO. Particularly those that have used poor SEO techniques to try and gain a sustainable competitive advantage.

Sometimes things change and they’re never the same again. According to Dr. Spencer Johnston, “If you do not change, you can become extinct. Get out of your comfort zone and adapt to change sooner. Take control, rather than let things happen to you.” According to Forrester Research, “Stop the denial. Get over it, get on with it, figure it out. Or end up in the dustbin of history.” Once upon a time, it would take up to three months to get properly spidered and indexed. Now that time has been reduced to just a few hours.

Over the past months I have achieved great SEO results. But the question everyone seems to be asking is… “Will it stick?” Will the marketing tactics that I’ve been using of late, lead to lasting search engine results? Maybe not, but it’s important to adapt and adopt new strategies and be innovative. If it’s a little spammy, then know that the next updates may devalue your work. Try new things and never stay static and test.

Links And Big Brands

In my mind, one of the most rewarding parts of being a search engine optimisation consultant here at SEO Liverpool, is the reverse engineering of websites. Any SEO consultantworth his or her salt analyses a site in an attempt to discover why they rank so well.

We’ve always found link building a little different!

The small businesses wonder how the bigger brands succeed with their link building efforts. In a big corporation, it would take jumping through a lot of hoops to get the correct managers to sign off on link building approval, especially as they may want to verify that every site that they link build upon is desirable.

Do big brands really do link building? I think not so much. They are already pretty well known and established so well within the sphere, that their links usually come naturally. However, if they really wanted to engage in building other links, it’s suggested that they participate in some viral marketing campaigns and linkbait.

Once you’re so a big company, you may not have to worry about “link building,” perse, but other strategies

I suppose you could say that past a certain point its more a matter of being aware of links, how they work & the value they do or do not bring. When opportunities come up, maximise them.