In my mind, one of the most rewarding parts of being a search engine optimisation consultant here at SEO Liverpool, is the reverse engineering of websites. Any SEO consultantworth his or her salt analyses a site in an attempt to discover why they rank so well.
We’ve always found link building a little different!
The small businesses wonder how the bigger brands succeed with their link building efforts. In a big corporation, it would take jumping through a lot of hoops to get the correct managers to sign off on link building approval, especially as they may want to verify that every site that they link build upon is desirable.
Do big brands really do link building? I think not so much. They are already pretty well known and established so well within the sphere, that their links usually come naturally. However, if they really wanted to engage in building other links, it’s suggested that they participate in some viral marketing campaigns and linkbait.
Once you’re so a big company, you may not have to worry about “link building,” perse, but other strategiesI suppose you could say that past a certain point its more a matter of being aware of links, how they work & the value they do or do not bring. When opportunities come up, maximise them.