Here at SEO Liverpool I’ve spent a lot of the day chatting with various people about duplicate content filters… do they exist or not? Well, the answer seems to be yes. BUT, as far as I can tell, there are no penalties for using duplicate content. The only problem is that the page with the best PageRank, will be the one to appear at the top of the search engine results, for a search matching a phrase, which is found on multiple pages. When you think about it, it makes sense. Effectively it means, “sure, go ahead, use duplicate content, but be aware that unless you have the best PageRank for a particular page, that content isn’t going to do you any good.” … which effectively stops people who are slapping up sites with the same content everyone uses, but doing very little to promote their sites, from getting top search engine placement. … and also explains why an original article, when submitted to a high PageRank article directory, results in the article directory being listed at the top of the search engine results for a matching phrase, above your original page containing “your” article.
So… you have several options…
1: Use freely available content, and know that your site is unlikely to get good search engine rankings, unless you heavily promote your pages and get them good PageRank.
2: Use freely available content and re-write it extensively.
3: Write your own, original, content for every page.
4: Use articles that very few other people will be using… from sources such as Article Underground (http://www.scamfree.com/articles/) as I’ve been recommending. If each page you create has 20 similar pages out there on the web, do some promotion, use the Article Underground blogs as announcement services, get your page to PR3 or 4, and your page will be the one at the top of those 20 pages in the search engine results.
SEO Liverpool understand that Using Pay Per Click without knowing the fundamentals of advertising and writing copy is absolutely pointless. You’ll be taken to the cleaners and beaten at every turn by people who have learnt the game and understand the equilibriums
There are excellent resources available for quickly and painlessly learning the fundamentals. Obviously experience, is key but practising the fundamentals will improve your results the minute you start. You can run small campaigns at relatively little cost that will help you gain the understanding needed.
Book-wise if you’re a novice their is no shame in the Adwords for Dummies by Howie Jacobson. Excellent read and still a good resource for anybody involved in running a campaign. The only drawback is Google adds features periodically to it’s Adwords dashboard and you need to keep update with the latest tools.
Also check out this PPC video… it will help you understand how the process of the bid auction works
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It was once a legitimate SEO tactic. Everybody does it! SEO Liverpool would find a contextually relevant post and comment leaving a link to your site. Some time ago WordPress and other blog platforms add nofollow to any links in your comments — including (and especially) your name?
Try this Do follow Blog custom search engine. It takes more time and energy but it can be worth it.
It’s not as easy to find the right post… don’t just say ‘great post’ make sure you can pass the spam and naff comment filter. You can generate some love from these blogs, Summit Online Marketing have had some real luck and floated some interesting ideas. It’s a great community and growing at quite an impressive rate. Keep it up
Blogs can be a godsend for links. A previous client of SEO Liverpool would direct each member of his staff to write a post relevant to his business each day as part of the team doing their bit. After 18 months they had generated a huge amount of backlinks and search engine traffic to the site. In conjunction with a robust content strategy and strong direction they achieved the search goals have excellent search engine ranking under the selected keywords.
I’m off for a few pints in Liverpool tonight as it’s been a frustrating day… as always
Just thought i’d share.