Quick Hits For SEO

SEO Liverpool always try to give advice based on questions we’ve received in the last few months. Here are a few subjects we’d like to briefly go over.

Alexa Rank

We’ve had a few clients and more than a few queries about Alexa Rank over the past 3 months. People want to know why they aren’t getting a high traffic rank on Alexa. Some have bench-marked themselves with other companies based on other continents. They can’t understand why they get less traffic when their analytical packages show a substantial volume of traffic.

It’s simple Alexa Rank depends on the volume of people who have the Alexa Rank installed as a browser extension, meaning that’s how their data is collected. This means depending on the nature of your business and geographical location the results don’t really mean anything.


I’ve a client who competes really well in this country, they identified a competing businesses that statistically generates more enquiries and therefore is a more valued by their partners. Our client has all the number one keywords we’ve worked for and still generates a lot of business, but wanted to know why their competitor does so well.

Another simple answer and solution, you’re keyword positions vary in different countries, so you may only be position 1 in your country. A competitor could be getting better results in other countries and therefore more traffic. Use this browser extension http://goo.gl/uSpbVand watch the video, it will tell you how to check your rank in other countries. To improve in those countries you’ve identified, use more targeted content and leverage local links from that country.

De-personalise Search

All search marketing consultants should know that you can de-personalise search. Try these 3 ways to find out what the real search engine results are without any bias.


If you’ve been in SEO for a while, you’re familiar with the “pws=0” de-personalisation parameter. By adding it to the end of a Google query URL (“&pws=0”), you can theoretically remove history-based personalisation. A simplified URL would look something like this:


  • http//www.google.com = Google search
  • /search?q=   = ready for a search query
  • highlited text is for your own keywords with the + to separate words =seo+liverpool
  • &pws=0  = personalise web search

Signing Out Of Google

This one’s pretty straightforward. Just sign out of your Google account. Although my research would suggest, Google still works a bit of its magic to bring you a personal result.

Incognito Browsing (Chrome)

Google’s Chrome browser has a built in “incognito” mode that supposedly removes any traces of your browsing activity, such as cookies or search history. Yet again, still uses some data.

The Best Way

Sign out of Google and then add a &pws=0 parameters, for the best results.

The SEO Way of Working

SEO Liverpool is currently between offices. Therefore I’m trying a new way of working!

Not may people know this but I love discussing with other search engine marketing consultants office situations and working patterns. I suppose I’m nosey but it can also be a very lonely business and it always helps to know your not the only one in a particular situation. Recently I’ve been working from home and decided I just couldn’t take the boredom any more.

From the posts I’ve read over the last couple of years and the conversations I’ve had, lot’s of creative types have been working a strange nomadic existence where you travel between wifi coffee shops. My favourite in Liverpool FACT (the name of the venue) where I’ve been working over the past couple of days. It’s a fantastic place, cinema / coffee shop / bar, with the added art installations that I must say are phenomenal.

SEO Liverpool seems to work really well within this environment as it has some bustle about it… I’m not one for working in total silence.

Unfortunately, I’ve come across two major problems with this system of working

1) Cost; although its much cheaper than office space what’s the etiquette for buying coffee/tea per hour so I don’t seem like some sort of hobo.

2) Toilet breaks; without wishing to be crude the copious amounts of tea, coffee and hot chocolate do take a toll. Shooting off to the loo my result in the table with the socket being taken by a fellow enthusiast.

With the latter in mind should I pack up my laptop and carry with me for the interlude? Should I strike up a conversation with the closest person and ask them to ‘keep an eye’ on the valuable tool I have? Should I only take it if I go for… a longer break.


An added dimension is I’ve already met some great creative types and even some SEO consultants, in fact (no pun intended) this place is a networking hotspot.

What is a man to do?

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